adidas × MCM × FC Bayern

Three iconic brands, one shared vision.

ZOMA STUDIO developed the creative concept and product design for a collaboration bringing together adidas Originals, MCM and FC Bayern Women.

Rooted in the intersection of luxury, sport and contemporary culture, the collection reinterprets MCM’s iconic Visetos heritage through the lens of adidas’ sportswear legacy and FC Bayern’s football identity.

Combining signature materials, distinctive branding and athletic references, the collection creates a dialogue between fashion and football, heritage and modernity.

A contemporary expression of three distinct identities, united through a cohesive creative vision.