An expression of identity.
Reduced to its essence.
Created for MCM’s 50th anniversary, the Diamond Cup translates the brand’s iconic Visetos diamond into a three-dimensional object.
What begins as a graphic element becomes structure. The rhombus forms a precise, sculptural base — grounding the object before it transitions into a refined porcelain silhouette.
Developed in collaboration with the master artisans of Nymphenburg Porcelain Manufactory, the cup reflects a dialogue between heritage and contemporary design.
client MCM
scope Concept & Product Design
year 2026